Event & Experiential Marketer

Led cross-functional initiatives partnering with Social, Marketing, and Consumer Product teams to ideate, generate buy-in, and execute 360° campaigns, such as #WearAMask.
Set strategic roadmaps by designing best-in-class experiences, activations, and programs that build buzz on and off platform, garner press, and promote brand love and awareness.
Lead experiential producer for Twitters global CEO & CMO customer advisory council, #Influence Council, designing and building the industry-leading event experience for 3-4 IRL activations per year.
Experiential producer and strategist for Twitter's Consumer Product Marketing team specializing in product activations to generate awareness, adoption, and positive sentiment for new product launches and announcements.
Driver of all special merch projects across the company, with focus on bespoke items for top clients, celebrities and creator voices on the platform.

Lead producer on global brand presence at B2B events and tentpoles such as CES, Cannes Lions, SXSW and AdWeek, including experience design, budget management, production agency oversight, onsite execution and overall project management.
Producer on Twitter's global #OneTeam employee conference, a gathering for 7,500 employees, leading closing party planning and execution among other internal programs.
Conceptualized event designs and creative in partnership with in-house Studio team to activate and amplify the Twitter brand while expressing overarching strategic messages and goals.
Sourced, vetted and managed agency partners, suppliers, and vendors to support projects and owned all contract creation, internal approvals, and payment processes.
Led all floorplan development, event flow, content programming, talent booking, security, transportation. etc. for all events managed.

Executive Business Partner to VP of Brand & Creative Studio, providing strategic administrative support duties in addition to B2B event coordination, including CES, Cannes Lions, #Influence Council and other internal executive summits.

Led the day-to-day marketing needs for clients such as Google+. Verizon & Visa while juggling effective communication, negotiation, and collaboration between clients, third party vendors & internal teams for all their marketing initiatives.

Supported production for product launches, promotional events and conferences for clients such as Microsoft, Levi's & Dr. Martens.

Resume