Twitter wanted a space that was an oasis away from the main CES convention floor and highlighted some of their #BestofTweets2019, all while facilitating spaces for meetings, events and casual conversation. The creative vision was to create an environment that integrated Twitter’s fun & spicy personality by showcasing tweets along side nods to iconic Vegas moments & themes.
Best Product Launch. A flashing neon of two popsicles combining into a double popsicle shows how consumer tweets brought back the double popsicle.
Best #OnlyOnTwitter Launch. A 'broken' fire box represented the extreme popularity of Wendys spicy chicken nuggets.
Best Use of Live-Streaming. A wall with tweets from the NBA2K livestream show the organic, ever changing conversation that happens on Twitter.
Best Brand Voice. A 'speakeasy' serving Cranbi-Rita's celebrated the brands fun tone and voice and highlighted their successful way of using Twitter to launch a product.
Agency: na collective | Photographer: Zach Hetrick Photography | Venue: The Cosmopolitan of Las Vegas